My Foodie, a range of smoothies manufactured in Sweden, has launched in the UK.\r\n\r\n\r\n\r\nTapping into the growth of flexitarian and vegan diets, each of the three flavours features a unique and nutritious blend of potato and rapeseed oil, combined with apple juice and one type of berry - blueberry, raspberry or sea buckthorn.\r\n\r\nThe drinks are free from the most common allergens - gluten, dairy, nuts or animal produce - and added sugar. My Foodie claims that the drinks provide \u201ceverything people need and nothing they don\u2019t\u201d - best summed up in the Swedish word \u2018Lagom\u2019.\r\n\r\nIt claims to be the first in the world to combine the properties of the potato (filled with energy, fibre and rich in vitamins) with the Omega 3-rich qualities of rapeseed oil. This combination helps to create a viscous and filling liquid, described as \u201cfoodier than a smoothie\u201d.\r\n\r\nThomas Olander, co-founder and CEO of My Foodie\u2019s owner Veg of Lund, said: \u201cIn typically Scandinavian style, My Foodies are a delicious and nutritious smorgasbord of ingredients and flavours. Given their consistency, they\u2019re more a \u2018drinkable snack\u2019 than a drink. Perfect for these increasingly flexitarian times, they contain half your daily Omega 3 needs, are free from anything that\u2019s not needed and feature a remarkably underused superfood, the humble potato.\u201d\r\n\r\nVeg of Lund has patented its method for combining potato with rapeseed oil - which is akin to mixing oil and water. To support the launch, the company has recruited a team of sales people to help reach out to both the grocery and HORECA (hotel\/restaurant\/caf\u00e9) sectors.