Star Pubs and Bars has introduced a rotational craft beer scheme to broaden the selection of craft-focused pubs and to introduce regularly changing guest craft beers.
The scheme, introduced in partnership with the Society of Independent Brewers (SIBA), allows a selection of 10 draught craft beers from several third party brewers including Heineken on a six-month rotation as licensees get access to 300 beers.
Following the scheme, craft brands can now be selected based on category insight, market share and performance, and an understanding of what would work in the different pubs across the company’s segmentation model.
Stars Pubs and Bars expects 275 pubs to be using the scheme by the end of the year.
Steve Dancer, buying director at Star Pubs and Bars, said: “Craft beer is an important growth area. It is served in more than half the pubs in the UK. It’s not a passing fad, it is here to stay. Craft sales are increasing in volume by 25% year-on-year and the category is predicted to make up 10% of total beer market volumes in the next three years.
“We want to help craft focussed pubs with a proven demand to capitalise on this growth, build on their speciality and enrich their customers’ experience by widening the choice of craft on tap.”
Mark Anderson of the Ruddington Arms, added: “I was so excited when I saw the range we’d be able to offer customers as there is a real consumer appetite for craft beer. Tied pubs don’t normally have this breadth of choice. It makes us really competitive with specialist ale pubs – we can take a bit of their market now.
“It’s great as we can change the beers as often as we want. All we need to do is swap the badge on the font. Offering a decent choice of craft keg is particularly good for the Ruddington Arms as these beers go really well with food.”