Discount supermarket, Nisa has announced it is working with craft beer and cider marketplace EeBriaTrade to launch its first range of craft beer.
From this week, over 1,300 of Nisa’s retail partners will be able to order craft beer and cider from more than 100 of the UK’s craft producers through EeBriaTrade’s distribution model.
Nisa will expand its craft beer offering with access to products from both national and local producers on the same platform.
Products have been specially picked from EeBriaTrade’s selection of over 4,500 active listings, as well as selection packs from leading breweries, exclusively available on NISA’s ‘Direct to Store’ ordering platform. The new partnership aims to allow smaller producers an opportunity to be stocked in a nationwide retail chain.
David Jackson, CEO of EeBriaTrade, said: “We are delighted to be working with NISA Retail to help more of our huge range of breweries get their products in front of a wider audience. Our mission is to make fresh craft beer more accessible – be this in bars and restaurants or in shops for people to drink at home. NISA retail partners are getting unrivalled access to great craft drinks, sent straight from the producers.”
Adrian Page, business manager of Nisa, added: “NISA are always looking for new suppliers to complement and expand our successful Direct to Store offering. With the Craft Beer market continuing to thrive, EeBriaTrade gives retailers easy access to this market with over 300 suppliers all in one place.”