UK pub chain and brewery Marston’s has signed a five-year distribution deal with US brewery Founders Brewing Company.
The deal will see Marston’s distribute the American company’s craft beer portfolio of 40 different beers as it looks to bolster UK sales following recent poor performance, which has seen the company fall out of the FTSE 250.
Marston’s said that in the last twelve months they had increased sales of Founders All Day IPA by 274%, leading to the new deal agreed on Tuesday. The agreement follows Marston’s £55m acquisition of the Charles Wells brewery and pub chain, which gave it distribution rights to Founders portfolio for a year.
John Clements, head of commercial marketing at Marston’s, said: “We’re incredibly proud to renew our contract with Founders and very much look forward to our continued adventure together. We’re thrilled that the Founders philosophy and premium tasting portfolio is really starting to take effect here in the UK.
“We’re working with numerous independent operators, craft beer bars and the likes of Young’s, Castle Pub Company and Morrison’s to name just a few. When I think about All Day IPA in particular, it really is all about the beer – it’s that good, we simply say to operators ‘just take the lid off and take a sip’.”
Brian May, vice president of exports at Founders, said: “We built Founders on an attitude of no regrets, an attitude of taking risks to bring the best beer possible to our fellow renegades and rebels. We’re not just a brewery, we’re a family, consisting of a group of passionate beer enthusiasts that take what we do seriously, but don’t take ourselves too seriously.
“In short, we make beer for people like us. We’re incredibly humbled by how much Founders has grown here in the US and we hope to replicate that success here in the UK by driving distribution in key retailers that are as passionate about great beer as we are.”