UK restaurant owners could lose out on up to £6.2m if the rising “no-show” trend continues at its current trajectory.
According to research conducted by restaurant booking platform TheFork, 19% of Brits have admitted to failing to arrive for a restaurant reservation over the past four weeks.
The group has measured a 237% rise in total bookings across its site since the reopening of indoor hospitality on 17 May.
However, it has highlighted a trend of “spread booking” as 30% of those respondents who failed to show up to a booking claimed to have made more than one reservation for the same time slot.
Patrick Hooykaas, managing director at TheFork, said: “It is more important than ever that diners show their support for local businesses, and the biggest way they can do that is to only reserve the tables they really need.
“When diners no-show for a booking, it results in a loss of revenue that restaurants can ill afford. In the UK, it is costing businesses millions.”
He added: “Here at TheFork, we do not allow customers to make more than one booking during the same time period on our site.
“The message from us is simple, if you do not plan to attend your restaurant booking, cancel. We can all do our bit to help get this important industry back on its feet.”