Hilton London Metropole and Jim Beam have partnered to bring a brand-new Jim Beam themed bar to London.
The Rack House will offer a food menu and extensive drinks list – from fine bourbons to signature cocktails – as well as sports coverage on large plasma screens and a main wall projection.
Seating up to 90, the new bar’s design pays homage to the whisky and features lights crafted out of Jim Beam barrels and bottles, themed murals and dining booths.
Diners can enjoy a selection of American favourites, from ‘teasers’ of BBQ’d brisket beef ‘Ends’, Jim Beam bourbon glazed chicken wings, The Rack House jambalaya, mac ‘n’ cheese and steak and fries. The desserts include key lime pie, classic chocolate brownie and a range of sundaes.
It also has a whisky-centric drinks menu, offering Jim Beam and other Scottish and Japanese bourbons.
Hilton London Metropole director of food and beverage, Steven Gilbert, said: “We are delighted to have collaborated with the Edrington–Beam Suntory UK team to launch this exciting new bar. For those looking for authentic American flavours, a wide choice of drinks and cocktails, including the famous Jim Beam bourbon, and high-quality sports coverage, The Rack House is the perfect place to hang out with friends and family.
“After his recent visit, I can proudly say Jim Beam’s current master distiller Fred Noe agrees with us on this.”