Swingers to extend presence in the US and UK
In both its UK and US venues, Swingers said it will offer guests a high-quality food experience, partnering with local restaurant brands, such as, Sauce Pizzeria, Miznon, Fonda, and Mah Ze Dahr Bakery
Swingers has announced it is extending its crazy golf socialising experience in the US with the opening of its newest venue, Swingers NoMad, on Friday 17 June, as well as the extension of its original London site in London, West End.
The New York City opening follows the success of Swingers’ June 2021 US debut in Washington, D.C.
The £9.5m fit-out sits across 23,000 square feet with 20-foot-high ceilings and offers three nine-hole crazy-golf courses, four gourmet street food brands, six cocktail bars and a host of private rooms for hire.
In both its UK and US venues, Swingers said it will offer guests a high-quality food experience, partnering with local restaurant brands, such as, Sauce Pizzeria, Miznon, Fonda, and Mah Ze Dahr Bakery. The cocktail list will feature signature classic cocktails from London and D.C., as well as 12 cocktails created specifically for Swingers NoMad.
The Swingers West End site has undergone an 8,000 square foot extension, to be revealed to the public on 20 May. The extension helps cater to demand for the Swingers brand in its home city, with its London revenues forecast at £18m for 2022 and £35m for the year globally.
The £2.5m West End refurbishment will include a new course, The Meteorite Course, a bar, a street food showcase from Patty and Bun and their fried chicken brand, Jeffries, plus a 2500 square foot all-weather roof terrace.
Matt Grech-Smith, CEO and co-founder, said: “Swingers will offer New Yorkers a completely unique and immersive experience that is unlike anything they’ve ever seen before.
“Following the success of our first US location in D.C., we’re excited to bring Swingers to New York City, a city known for its prominent hospitality industry and eclectic nightlife. Beyond that, we’ve been incredibly busy behind the scenes over the last few years and we are happy to be able to talk about some of our expansion plans.”
In total, Swingers plans to open three locations in 2023 and five locations in 2024 and 2025, taking the company to 17 sites by the end of 2025.
