KFC has announced plans to cut 20% of calories per serving by 2025 as part of its calorie reduction commitment which will also see the chicken restaurants only launching low calorie soft drinks.
The fast-food giant is also set to launch ‘vegetarian fried chicken’ later this year, and wants to make improvements to its healthy options by 2019.
By 2020 more lunch and dinner options under 600 calories will be made available as part of a campaign by Public Health England to get people eating 400 calories for breakfast, 600 for lunch and 600 for dinner.
KFC also said it wants to change the layout of menus in order to “nudge” customers towards healthier options.
Victoria Robertson, head of food innovation at KFC, said: “We know people are more passionate than ever about eating well, and we face a big challenge in shifting their perceptions of what we offer. We’ve done it before, though – the success of our Riceboxes has shown that our fans will go for lighter options from us.
“That said, we know any new menu and recipe changes will have to be just as tasty as today, our fans absolutely love our Original Recipe chicken, and we won’t be changing the Colonel’s secret recipe of 11 herbs and spices. This is about providing choice, and offering delicious, signature KFC taste that just happens to be lighter.”
The decisions come as London Mayor Sadiq Kahn attempts to tackle takeaway firms in order to combat obesity in the capital.
Paula MacKenzie, KFC general manager, added: “I’m incredibly proud to be making this commitment today. Our programme will not only provide our customers with an amazing, tasty range of healthier lunch and dinner dishes, but we’ll also be helping find ways to support them to make the lighter choice.”