The new restaurant concept will offer “high-quality great tasting food” at an affordable price point.
The restaurant will be open 10am – 10pm every day, with a seating capacity of 175, with the brand expecting to serve thousands of Londoners in its first weeks of launch.
Ernesto Tanmantiong, CEO of Jollibee Group, said: “Bringing Jollibee to London’s West End is part of our continued commitment to expanding in Europe and bringing our delicious crispy Chickenjoy to more people around the world.
“We know customers are excited to try new restaurants and visitors will return to key tourist destinations like central London, helping to fuel the capital’s restaurant industry.”
In line with government regulations and social distancing requirements, the store will open during the first week in which restaurants can offer customers indoor dining, in groups of up to six people, or two households.
Dennis Flores, president of Jollibee Europe, Middle East, Asia and Australia, added: “Opening in central London in such an iconic location is a huge step forward for Jollibee. Behind the scenes we have been perfecting our new menu items as well as planning our brand-new restaurant design.
“The store in Leicester Square is designed to provide impeccable customer service. We want to provide the best experience for our customers, from ensuring each menu item is of the highest quality down to the comfortable seating.”