Restaurants

Food delivery startup Growth Kitchen partners with Tortilla

The partnership will support the opening of multiple delivery kitchens in the coming years, and follows the success of Tortilla’s Growth Kitchen hub in Balham

Growth Kitchen, the food-delivery startup, has announced that it has entered into a partnership with Mexican restaurant brand, Tortilla.

The partnership will support the opening of multiple delivery kitchens in the coming years, and follows the success of Tortilla’s Growth Kitchen hub in Balham.

Growth Kitchen said it aims to “continue its expansion into new delivery kitchens, going beyond traditional high street revenue streams and incremental delivery gains”.

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Máté Kun, co-founder of Growth Kitchen, said: “It’s crucial in today’s market of convenience for restaurants to embrace delivery as a new, growing revenue stream as opposed to just seeing it as an added service and we’re thrilled that Tortilla shares this vision with us.

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“Without the right technology in place to steer growth in the right postcodes, it can be risky for restaurants who don’t want to cannibalise sales at their brick and mortar sites.”

He added: “We have helped Tortilla overcome this challenge, and the success we have shared at our Balham hub is allowing us to work together to increase the density of sites in markets where they already have a strong presence, as well as new areas.”

Andy Naylor, CFO and commercial director at Tortilla, said: “We’re delighted to be partnering with Growth Kitchen, as we continue to find more innovative ways of getting our quality product to our customers as quickly as possible. Growth Kitchen works extremely well both commercially and operationally and our team love working at the hubs. We can prioritise the cooking and Growth Kitchen handles the rest.

“It’s a great way for us to continue to grow our business, testing new areas while increasing our density in existing markets. In collaboration with the team, we will be able to use multiple data sources to analyse, identify and select a pipeline of potential additional areas that will help drive the expansion of our hubs throughout the UK, and we’re looking forward to seeing where the partnership takes us in the coming years.”

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