Chopstix Noodle Bar expands digital offering
Chopstix also plans to open 12 new stores this year, through a mix of directly owned and operated stores
Chopstix Noodle Bar, the Pan-Asian quick service restaurant brand, has announced the launch of its brand new Chopstix app this month, in a bid to boost its digital offering.
The app rewards users with a loyalty scheme, offering 10% cashback in Chopstix Points to use on future visits, which is applicable for every purchase at Chopstix Noodle Bar locations.
The app also keeps consumers up-to-date on new menu items, store openings and the latest offers.
This app marks the latest development of growth for the group, having previously announced the appointment of the company’s first franchise director and a new partnership with UK holiday operator, Haven.
Meanwhile, Chopstix plans to open 12 new stores this year, through a mix of directly owned and operated stores (equity stores), and also in concert with partners, building on its franchise operation.
Jon Lake, managing director of Chopstix, said: “We’re pleased to offer our customers a new channel to engage with the brand. The Chopstix app is really user-friendly, it will no doubt be a hit with consumers and help continue a trend of significant growth in brand loyalty and customer satisfaction we’ve observed over the last 12 months.”
Charles Hall, PepperHQ’s chief executive, added: “With Pepper’s platform, Chopstix created a bold, graphic app that captures the fun of their brand, while driving consumer loyalty and capturing powerful marketing data.”
The Chopstix group, which also comprises 11 Yangtze restaurant sites, operates 70 Chopstix Noodle Bars across the UK and Ireland, with 26 franchise sites run through partnerships with the likes of Welcome Break and Applegreen.
Established in Camden Market in 2002 by entrepreneurs Sam Elia and Menashe Sadik, Chopstix also celebrates its 20th anniversary this year.
