The move is designed to make it easy for licensees to capitalise on the growing family eating out market, which has seen a 3.2% year-on-year increase. The menus will be available in the chain’s 100 managed ‘Just Add Talent’ sites and also offered to it’s 2,800 leased and tenanted licensees.
Mark Teed, Star Pubs and Bars’ head of food, said: “As a market leader, Birds Eye has an in-depth understanding of what families want from food. We’ve partnered with them to create a menu that will sell well for licensees and includes trusted brands, which research shows parents find reassuring.
“Parents’ number one priority is to relax when dining out as a family; they want food their children will enjoy and readily eat up without the need for cajoling. The dishes we’ve chosen are kids’ favourites. Parents also want to know the food is wholesome, so we’ve used quality ingredients and every meal comes with a free portion of fresh vegetables and a dip.”
Starters include garlic bread and corn on the cob and main courses range from macaroni cheese and Birds Eye gluten free fish fingers to burgers and sausages. The desserts selection features options such as chocolate brownies and Oreo ice cream sandwiches.
Teed added: “Family casual dining is a massive market, which managed operators have dominated to date in the pub sector. Our partnerships with Birds Eye and Brakes will help Star licensees to benefit too and drive up their sales of children’s food.”