Deliveroo has announced changes to how the platform displays allergen content on menus in an effort to increase transparency for consumers and promote restaurant action.
Until now restaurants and takeaways have not been able to display granular information for each dish on delivery apps, instead it has tended to be shown in store or communicated via restaurant staff. To address this Deliveroo’s engineering team worked with restaurant partners to design a new tool that will make this possible for delivery. Deliveroo claimed it will be the first UK delivery platform to provide dish by dish allergen information.
From December, Deliveroo will begin rolling out in-menu dish by dish allergen information for individual items and make existing allergen warnings more prominent in-app. It will also make it easier for customers to contact restaurants with concerns.
The tool will be tested this year and before the end of December some 30 restaurants, which have almost 300 sites between them, will have the ability to add allergen information to their menus. Tortilla, Tommi’s Burger Joint, Mildreds and Chipotle have committed.
Following that initial trial, a further 700 restaurants will be able to make use of the new tool. Other national chains, including YO! Sushi, Pizza Express, Pho and Byron, have committed to making use of the tool at this stage in January 2019.
Dan Warne, managing director Deliveroo UK and Ireland, said: “This is great news for consumers who want more information about the food they are ordering online. Deliveroo believes that people should have an amazing delivery experience, and that must include making informed choices.
“Overhauling our menus is not a simple task, but customers with allergies need this extra transparency before they order which is why we are working with our restaurant partners to make it happen.”