The new bakery, which opened last week features its own cocktail bar along with a savory menu which it does not have at its Belgravia branch.
Split into five separate areas, the Chelsea outlet is much bigger than the company’s first, with a 10-cover cafe, which will offer takeaway service, a 22-cover ‘Salon’, a lounge area which can be reserved, an eight-cover bar and a 20-cover private dining space named ‘The Chelsea Rose Room’.
Peggy Porschen, the creative director behind the company said the new location would be “absolutely packed with prettiness”. Decor includes Pink Peony wall art, with a pink and light blue colour scheme. The venue’s cafe will have a ‘cake artist’ at work, while its bar will serve a variety of Laurent-Perrier Cuvee Rose champagne, floral cocktails, tea infusions and light bar snacks.