Pret to expand to India in partnership with RBL
Up to 100 Pret shops are expected to open in India over the next five years, with about 10 shops planned in the first year.
Pret has announced its partnership with Reliance Brands Limited (RBL), to launch and build the brand in India.
RBL will open the food chain across the country starting with major cities and travel hubs. As India’s luxury to premium retailer, RBL has over 14 years experience growing global brands in the country.
Pret A Manger first opened in London in 1986. The brand currently has 550 shops globally across nine markets including the UK, US, Europe, and Asia, offering organic coffee, sandwiches, salads and wraps freshly made each day.
Darshan Mehta, managing director, Reliance Brands Limited, said: “Our partnership with Pret is rooted in the strong growth potential of both Pret as a brand and also of the food and beverage industry in India. RBL closely follows the pulse of Indian consumers and there is an increased consciousness of what we eat – rapidly making Food the new Fashion.
“Indians, like their global counterparts, are seeking Fresh and Organic ingredient-led dining experiences which has been synonymous with Pret’s core offering. Couple that with the high recall the brand enjoys in the country, it’s undoubtedly a recipe for success.”
Pano Christou, CEO, Pret A Manger said: “Two decades ago, we opened Pret’s first shop in Asia and it’s been an inspiration for all of us to bring our freshly made food and 100% organic coffee to new cities across the continent.
“RBL are a great partner to help us do just that, bringing their years of expertise in the market to help our brand succeed in India. We’re looking forward to working with them on what is our most ambitious global franchise partnership to date.”
