Stella Artois launches delivery-only restaurant

Stella Artois has partnered with Twisted London, the delivery-only restaurant born from online food brand Twisted, to launch virtual restaurant The Perfect Serve. It will serve up a specially crafted menu during The Championships, Wimbledon - of which Stella Artois is the official beer partner - and is available exclusively via UberEats from 2 - 14 July. Twisted London’s partnership with the beer company forms part of the brand’s 360-degree summer campaign which includes cinema, TV, PR, social and digital, and out-of-home advertising, and is expected to reach 97% of the population. Each is designed to encourage UK adults to remove distractions and make time for the things they enjoy. The virtual restaurant’s menu was designed by Twisted London’s chefs and is made to accompany a chalice of Stella Artois. It is available to order from Twisted London’s Bethnal Green site, and each item will be delivered with a 330ml bottle of the beer. Liz Hemus, senior brand manager UK&I at Stella Artois, said: “As the official beer partner of The Championships, Wimbledon, we’re delighted to partner with Twisted London to offer this menu to celebrate the tournament. It’s been created to be savoured with a freshly poured Chalice of Stella Artois with friends, just how we do on the continent.” Rob Warren, social marketing manager at Twisted London, added: “Our mission is to deliver unforgettable food experiences for our customers, so we’re thrilled to be partnering with Stella Artois to offer this premium and playful experience during The Championships, Wimbledon. Right now, no one else is crafting bespoke experiences to activate brands through delivery-only restaurants and there are so many exciting avenues for us to explore.” The virtual restaurant marks the launch of Stella Artois’ two month partnership with the wider Twisted brand, which will also include the creation and distribution of five recipe videos that will showcase dishes that pair with the beer. The Perfect Serve with Stella Artois menu: Beet the odds (£9.50) - Beetroot cured salmon, creme fraiche, heritage baby beetroot, blinis decorated with edible flowers High steak frites (£13.50) - Seared rump steak, signature rosemary salted fries, rocket salad side, choice of béarnaise, peppercorn or red wine sauces Henman Hill hamper (£16) - parma ham, assorted cheeses, stuffed peppers, sun-dried tomatoes, olives, Belgian sourdough, crackers Eton smash (£7.50) - Belgian chocolate dusting, strawberry coulis, meringue, fresh strawberries, whipped cream