St Peter’s Brewery has signed a new contract with the Old Spot Pub Company to serve its 0.0% golden craft beer, Without brand, on tap for the first time.
Available in 30 litre stainless steel kegs, the beer will be served on draft in the Old Spot Pub Company’s establishments in Leamington Spa and Wokingham, with other pubs in the chain set to introduce soon. This is the first time St Peter’s has offered Without Ale in keg format.
A new business which only launched in August, The Old Spot Pub Company is managed by the Ei Group and runs four pubs in London and beyond, with two more set to open in the coming months. Up until now St Peter’s Without Original and Without Gold have only been available on tap at the Jerusalem Tavern in London, St Peter’s flagship tap room.
John Hadingham, MD at St Peter’s Brewery, said: “This is a very exciting new deal for us. These are the first Without kegs we have produced and the fact that the rate of sale is proving to be strong just shows how the market is changing.
“The first keg of Without Gold went into the chain’s Leamington Spa pub last week and such has been the initial demand that we have already had to supply more – there’s been a great response from customers.”
He added: “Why should people looking for a zero alcohol beer only ever be able to buy it in a bottle? Having Without Gold on draft makes a lot of sense if bar space allows and it tastes fantastic when served straight from the tap.”
William Saffery, productivity mentor at Old Spot Pub Company, added: “We feel it is important to provide something for everyone. In the same way that we have gluten free options on our menu, it seemed right that we also have alcohol-free options on our bar.”