In a post on the chain’s Instagram, Burger King revealed it was “taking a break” from publishing promotional content of its food and was making its page “available” for small restaurants instead.
The statement said it was “clear independent restaurant need all our support”, adding that businesses who wish post their “signature dish” on the company’s social media page can do so by using the #WhopperandFriends hashtag.
Burger King, which has 32.1k followers on its Instagram page, has previously utilised social media to show support for other businesses during Covid-19.
Last month, the brand took to twitter to urge the public to order from its competitor McDonalds before the country entered into its second lockdown of the year.
The statement read: “We never thought we’d be asking you to do this. Just like we never thought we’d be encouraging you to order from KFC, Subway, Domino’s Pizza, Pizza Hut, Five Guys, Greggs, Taco Bell, Papa John’s, Leon or any of the other independent food outlets, too numerous to mention here. In short, from any of our sister food chains (fast or not so fast).
“We never thought we’d be asking you to do this, but restaurants employing thousands of staff really need your support at the moment.”
It added: “So, if you want to help, keep treating yourself to tasty meals through home delivery, takeaway or drive thru. Getting a Whopper is always best, but ordering a Big Mac is also not such a bad thing.”