Guinness has launched a major advertising campaign ahead of the reopening of indoor hospitality to convince the public to return to pubs.
The move coincides with the company’s £30m support pledge to the UK’s pub and hospitality sector.
In the ad, the song ‘Always On My Mind’ features prominently to celebrate the industry’s return to fully reopening.
During the past year, through its Raising the Bar programme. Guinness has assisted over 25,000 pubs to date and delivered over 30,000 PPE kits across the UK.
Neil Shah, head of Guinness, said: “The past year has been tough for the hospitality industry, so we want to do all that we can to make sure that the opening week of indoor hospitality is as successful as it can be.
“We’re pleased to be able to mark this momentous occasion with the #LooksLikeGuinness campaign – the reopening of the pubs has been a long time coming but as we say at Guinness, ‘Good things Come to those who wait’.”
He added: “We hope through programmes such as our £30m Raising the Bar programme, outlets can continue to operate in a safe and sustainable way.”