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Guinness Storehouse launches new ‘selfie pints’

The Guinness Storehouse in Dublin is introducing ‘The Guinness STOUTie’, a pint with the ability to feature selfies and other images on its head.

Launching on 1 November to mark International Stout Day, visitors to the Guinness Storehouse will experience The STOUTie which uses a natural malt extract to print sepia toned images on the top of the pint.

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STOUTies are made possible by the Ripples technology, which combines patented 3D printer mechanics with Ink-Jet printing.

The launch of The STOUTie coincides with the return of International Stout Festival, a four-day beer experience taking place from Thursday 1 November until Sunday 4 November. The Guinness brewers will also reveal a limited-edition, celebratory new stout, which will be available at St James’s Gate Brewery throughout the festival.

Stephen Kilcullen, head of quality and master brewer, said: “Here at the home of Guinness we are at the heart of innovation and experimentation. Guinness Draught was the first beer to use nitrogen and we are really proud to introduce The STOUTie today, as another exclusive way to enjoy our market leading beer.

“The nitrogen bubbles are tiny and, because of this, form beautiful layers of creamy smoothness, creating a long-lasting head and resulting in the distinctive cascade of millions of bubbles now known as the ‘surge and settle’. The iconic creamy head of Guinness is the perfect canvas for The STOUTie and where else would you get this perfect pint experience other than at the Guinness Storehouse?”

Yossi Meshulam, CEO of Ripples, added: “Ripples is known for offering brands the possibility to create unique, personalised consumer experiences by printing images or photo content onto foam-topped beverages. We are thrilled to partner with Guinness for The STOUTie launch – exciting beer lovers by making their beverage unique. Together, we are creating ripples of enjoyment at the home of Guinness in Dublin.”

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