A new standard for smart hospitality: real-time menus powered by kitchen data

Apicbase and Bmediagroup have entered into a strategic partnership to help foodservice operators, caterers and multi-site hospitality brands streamline operations, increase accuracy and deliver a more transparent guest experience. By combining Apicbase’s kitchen management platform with Bmediagroup’s omnichannel communication ecosystem, businesses can now automatically publish live, up-to-date menus, pricing, allergens and sustainability information on every customer-facing touchpoint.

Where operators once relied on manual updates, the integration now automates the entire flow of information: from the kitchen to digital menu boards, e-papers, kiosk interfaces and more. This reduces errors by up to 90%, drives efficiency, and saves an average of 30% of operational time per week, per location. Research shows that accurate, visually compelling communication can boost sales by up to 20%. In addition, the reduction of printed materials cuts the environmental footprint of each site by an average of 40%.

“Bridging the gap between back-of-house data and front-of-house communication is a missing link for many foodservice and retail brands,” says Karim Blemberg, CEO of Bmediagroup.

“With this integration, digital displays become an extension of the kitchen: every change is synchronised instantly and automatically. It’s consistent, sustainable and entirely automated.”

From data to display

The collaboration brings together two complementary solutions with strong European roots. Apicbase centralises key back-of-house processes from recipe management and inventory to purchasing and menu engineering. The platform provides the insights needed to improve margins, reduce waste and eliminate administrative pressure on teams.

Bmediagroup transforms that data into customer-facing communication via its CMS platform, a powerful omnichannel CMS that publishes content across digital menu boards, e-papers, menu tags and more. With an integrated DAM system, the correct visual asset appears on every channel automatically, even on POS systems and ordering kiosks.

“Digitisation in hospitality too often stops at the kitchen door,” says Carl Jacobs, CEO & co-founder of Apicbase. “This partnership brings operational data all the way to the guest. It makes the experience more transparent and more coherent, and reduces a tremendous amount of manual work. No more copying and pasting: everything flows seamlessly from one system into the other.”

Beyond operational ease and enhanced customer experience, the integration enables operators to highlight healthier or more sustainable choices using real-time data straight from the kitchen. Jacobs adds: “Consumers increasingly expect clear information to make conscious decisions. For the first time, operators can now automatically share nutritional values, allergen insights and sustainability indicators directly with their guests, via every channel.”

Debut at APX25 and Horecava

The integration was unveiled during APX25, Apicbase’s innovation event on 27 November, where Bmediagroup powered a live installation using real-time Apicbase data. Both companies will also showcase their technologies at Horecava 2026 in Amsterdam, presenting their solutions across connected stands.

A partnership built for international growth

Apicbase supports more than 400 brands across 26+ countries, including leading restaurant, hotel and catering groups such as Center Parcs UK, Heavenly Desserts and Edyn Hotels.

Bmediagroup delivers digital communication solutions for major hospitality and foodservice operators across Europe, including Autogrill, Starbucks, Panos, Sodexo, Aramark, and Lukoil.

The partnership demonstrates how integrated technology can help the global foodservice market become more efficient, more profitable and more sustainable.

“In Belgium, we pride ourselves on excelling in gastronomy, technology, and creativity,” concludes Jacobs. “This collaboration brings those worlds into one connected workflow, empowering teams, enriching the guest experience and driving better results.”