Crazy Pedro’s: the late night pizza party expansion

Just last week, The Liars Group revealed it will launch its fourth and biggest site for its Crazy Pedro’s brand in Digbeth, Birmingham, this spring. Jobe Ferguson, co-founder of The Liars Group, shares with Catering Today what the pizza party concept of Crazy Pedro’s entails, why the group was eyeing sites in Birmingham, how the group plans to capitalise on the young crowd in Digbeth, and the design features of the new site.

What is the history of Crazy Pedro’s? 

Crazy Pedro’s was born just over seven years ago by myself and co-founders, Ross Mackenzie and Lyndon Higginson. Our first venue opened in November 2014 on Bridge Street in Manchester.

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